The brief for this classroom project were to develop packaging design, Instagram posts, Emailer and Business Card for the chosen brand (CORD) based on trend spotted and research, focusing on Craft Core.
MOODBOARD
Hand Drawn Digital Illustration - The illustrations on the packaging draw inspiration from the brand's aesthetic and the prints featured on their garments. This involves incorporating neutral or earthy colors and employing hand-painted illustrations, mirroring the style seen in the brand's clothing. I've created digital hand-painted illustrations using acrylic color brushes, aligning with the identified trend of Craft Core.
